communication policy aims to consensus. Search for a particular outcome (consensus, in fact) through the satisfaction of the recipient.
It 's a kind of communication very difficult and requires intermediaries.
The political communicator must speak, write, be informed and must be able to convince.
Obama is definitely the main communicator that springs to mind.
is not, however, the inventor of that genre. Before him, Bush, Clinton, Bush Senior, to arrive at Kennedy in 1962, these men / politicians have made communication a winning in politics.
In Europe, the most skilful communicator was Charles de Gaulle, who used mainly the TV as the primary means of communication.
There is nothing new; leaders contemporaries have invented anything: it can, in fact, talk of political communication as early as the greek world.
to use communication in politics you must be very organized, knowledgeable and you must kill the opponent. For Demoro is fundamental and essential information. New technologies play a fundamental role in this field.
http://www.huffingtonpost.com This is the blog founded in 2005 by Arianna Huffington, a Greek-American journalist.
Among the prominent personalities who have contributed to the site are Barack Obama, Hillary Clinton, Michael Moore, etc..
The site today is much later and is based on a series of original contributions. In the "bloggers" In fact, we can find photos of various commentators, paid for any work posted. It is well-known personalities and popular American public opinion.
from 2008 have been launched local versions of the site: HuffPost Chicago, HuffPost New York, Los Angeles.HuffPost HuffPo HuffPo Chicago and Denver, HuffPost New York, HuffPo HuffPo Denver and Los Angeles.
The site has reached an extraordinary level of popularity: the Los Angeles Times has estimated that the site attracts nine million visitors a month, marking a sharp increase when both the revenue and the number of employees.
The blog has received the Webby Award 2006 and 2008 as the best blog about politics, and has been classified as the most powerful blog in the world by the Observer in 2008, and named second in the ranking of the 25 best blogs of 2009 by Time Magazine.
The founder, Arianna Huffington, was considered one of the most influential women in the media.
In Europe:
French President Sarkozy has focused on the cult of political communication porpria person.
In Germany Buò political communication is not based solely on the internet because there is still a deep digital divide: the ex-Communist Germany, in fact, is still very backward and a type of communication "digital" would not be minimally perceived, and thus would not the consensus expected.
In Italy the center-right political communication is a winner than the opposition. Why? Why has a mandate identificario. E 'stratified. E 'reassuring and positive. Use keywords that reflects the average Italian (Italy, freedom, regions, federalism). The message is clear and the voter is constantly bombarded by slogans. The center-right in identifying a leader, something that the left is completely missing. This gap, of course, affects the consensus and, hence, the sclete policies of the voters.
