The Intranet is a network or consortium of local area networks (LANs usually restricted), used by an organization / institution / company to facilitate communication and access to in-house. Sometimes the term refers only to the network of services more visible (the system of sites that form a web space inside), while in other meanings can be understood as the system of public utility services and information accessible from the internal network.
E 'in the latter sense / Intranet system design that reveals its enormous potential, which is available for those working within a business context. However, little actually using the Intranet in the correct way (ie with the right-minded direct-dynamic-interactive), while most see it / will / uses only the same way as a mere 'business agenda' ( as an internal contact list, bulletin board where to report events, document archive, and little else). For this reason, they are entrusted to technicians normally, without the support of an editorial staff of professionals used to incorporate the development of content and the creation of new codes of behavior and language made 'ad hoc'.
The present value of communication through intranet is therefore practically nil. Its features / facilities / layout are similar to those of the Internet (which was itself started as 'internal system' in the days of ARPANET) and attend the same 'logic of capital' (mainly as a showcase of images), but out to be uglier and less quality for the lack of 'direct' (the reality of the moment) and then the work of coding behind it, limiting the system to simple information and communications service for high static.
This situation of 'empty', both on the ideas as practical applications (palliatives which are currently represented by investment in the development of radio / TV internal), therefore requires new professionals that deal to innovate and stimulate this area communicational, in order to improve the flow of work and improve the business-management-control use of information within it, push it to its best. Should make it clear to companies that "there is a good external communication without good internal communication," that the latter may bring them an economic advantage as well as practical and functional, making it necessary to implement and develop 'command centers' and 'internal search engines' (even more important in the Internet, given the specific research) appropriate.
spaces for a possible future career in this field are therefore (for now) open, but it is important to be aware that communication in general, there are always possibilities. Our code of language, in fact, change with the evolution of technology (eg, letter-fax-email social networks, the 'one to one' to 'one to many'), a working tool in the round and continuous change dictated by its dynamism. E ', however, must have an open mind, that "look forward" and not fossilized remains the present of a survival gain and maintain (the big companies need courage).
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